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Lessons Learned From Santa Claus

In the world of home-based businesses, no one is as proficient and experienced as Good Ol’ Saint Nick. His efficiency is well documented, his results are legendary. Just what can you learn from this Holiday Mastermind to boost your business to the next level? Is it worth a glass of milk, a handful of cookies, and a minute of your time?

Say what you will about the holidays, when people in my neck of the woods talk about well known Christmas personalities, only two people come to mind: Jesus and Santa.

Let’s cast all the religious connotations aside for this discussion and talk about Santa. Jeffrey Gitomer, perhaps one of the world’s greatest salesmen, recently wrote an article in which he said “YOU ARE SANTA CLAUS”. He then goes on to challenge us to be Santa – at least in spirit – through out the year, not just during the holidays.

But as I thought about Mr. Gitomer’s words, I had another thought about Santa.

Santa’s a businessman who’s got it all figured out. We could learn a LOT from Santa – not just by being merry and bright, but by following a few simple business concepts that has Santa in the top two for well known Holiday personalities around the world.

He’s number one in his niche market. No one else can deliver toys faster to anywhere in the world. Eat your heart out, FedEx.

Where do you stand? If you’re not number one, what are you doing to get there? If you are number one, what are you doing to STAY there?

Santa knows his target market. He sees you when you’re sleeping, knows when you’re awake. He KNOWS if you’ve been bad or good. He’s got great intel and stays aware of his metrics. He hones his naughty list, and culls all the bad apples from his nice list on a regular basis.

What about your metrics? Are you keeping an eye on the details that matter? Conversion rates, talk-to rates, sales ratios. These are all important metrics that help you identify your opportunities for improvement – and everyone has opportunities for improvement.

Santa works from home
– isn’t that what we all are trying to achieve? He sees the Mrs. daily, checks in on his workshop periodically, and is really only “on duty” one day per year – and when he’s working, stay out of  the way! But more than that, Santa’s got this Time Management thing down pat. I can’t imagine Old Saint Nick trying to explain to Mrs. Claus why he’s up ’til 3 in the morning every night training the new elves in the workshop. The Mrs. ain’t havin’ it. Period.

How are you with time management and delegation? What are you doing to improve? How’s that going for you?

Santa takes care of business. The behind-the-scenes, daily grunt work is handled by a crack team of elves that knows their way around a workshop. Santa is the manager, and he’s got a lot on his plate, thank you very much.
Who’s on your team? Who can you count on to keep your business running like a well-oiled machine? Who do you go to in times of crisis?

Santa delivers. He doesn’t make promises he doesn’t keep. When you ask Santa, things happen.

Do you make good on your promises? How’s that going for you?

Santa makes house calls. He comes to where his market is. His visit is brief, but memorable – very memorable.
Are you memorable (in a good way)? What are you doing to make yourself memorable? How’s that going for you?

Santa gives value and asks for little in return. Santa isn’t bombarding you with affiliate marketing links and squeezing every last drop of goodness out of you for the gifts he brings. If you’ve been good, you get gifts, if you’ve been naughty… well, some people actually like a lump of coal!

Are you taking care of the hands that feed you or are you just sucking the money from their wallets? One day, there’ll be nothing left to take because they’ll be looking for the REAL Santa.

Santa brings joy and puts smiles on the faces of his contacts.
Do you bring joy when you enter a room? Or do people avoid you like the plague? Smile and be friendly. That’s a great place to start.

Santa is consistent. He knows that one big day doesn’t mean he can sit on his keister, having cookies and milk for the rest of the year.

Be consistent. Do the work daily. Even if you’re not seeing immediate results, that doesn’t always mean you’re not creating results. Some efforts take time. Use your better judgment, though. If you’ve been doing the same thing for years and not getting hte results you want, it’s time to make some changes for the better.

Santa doesn’t quit. He doesn’t make excuses on the biggest day of his year. Everything he does leads up to the night when time magically stands still. You can’t explain “sick days” to the kids who are counting on him.

Who’s counting on you? What are you doing to deliver? Are you a quitter? Then why even start? There’s a song I like to sing when things aren’t going my way: “Pick yourself up, dust yourself off and start all over again.”

So if you’ve ever been looking for a businessman to model and admire, Santa’s your man. I know he’s mine.


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